I'M
Gareth Shelbourne.
UX/UI DESIGNER & SERVICE DESIGNER
02 PORTFOLIO
03 Experience
2025 - PRESENT
SPORT AUTONOMY
LEAD UX DESIGNER
A company developing AI-driven sports coaching technology. As Lead UX Designer, I drive the UX strategy for a ski coaching app, conducting user research, identifying skier pain points, prototyping UI, and collaborating with ski instructors and developers to create an intuitive product.
2024 - PRESENT
FALMOUTH UNIVERSITY
MASTERS (MA) IN UX DESIGN
Currently studying part-time (online) for a Master’s in UX Design. Balancing study with full-time work is challenging, but the course is helping me grow as a researcher and designer—pushing me to reflect, sharpen my skills, and deepen my knowledge across all areas of UX.
2022-2025
AXON
LEADERSHIP TEAM & UX LEAD
Technology company that specialises in B2B
software. Within this role, I was responsible for
leading & executing the product lifecycle strategy, including ideation, user research (e.g. interviews & observations), identifying customer pain points, data analytics, UI prototyping, & directing & overseeing the development team implementation & release of the product including collaborating with other internal functions such as sales & marketing.
I also sat on the management board, providing senior counsel on matters relating to product strategy & team performance.
2020-2022
DYNAMITI
UX DESIGNER
IT support software company specialising in
Microsoft Business Partners & SMB MSPs entering the Microsoft Dynamics CRM space. Led product lifecycle strategy, including ideation, user research, pain point analysis, data analytics, UI prototyping, and overseeing development, implementation, and release while collaborating with sales & marketing.
Hi, I’m Gareth a UX design leader with a passion for turning complex challenges into intuitive, user-first experiences.
With years of experience across B2B and B2C sectors, I blend strategic thinking, creativity, and data-driven insight to design impactful solutions that align with both user needs and business goals.
